Communications firm Weber Shandwick has won a competitive four way pitch to secure the UK social business of Vauxhall Motors.
Working with established brands such as Astra and Corsa as well as newer vehicles in the fleet such as ADAM and Mokka the agency will drive social strategy, develop social-first campaigns, content creation and community management.
Chris Hawken, brand marketing director at Vauxhall commented: “We feel social media has a fundamental role to play in building our brands and driving business value. We wanted to work with an agency that really understood how to engage our key audiences – we found that in Weber Shandwick.”
Adam Clyne, head of digital at Weber Shandwick, added: “Vauxhall is a brand that really understands the major opportunity that social presents from a commercial perspective. We are looking forward to partnering with them to develop campaigns with big ideas at the heart that have a real impact on business results.”
Weber Shandwick’s head of social Danny Whatmough will lead the Vauxhall account alongside James Nester, ECD for UK & EMEA.