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Twitter reacts negatively to Playboy magazine's new 'no nudity' policy

In light of Playboy's announcement that it plans to ditch ‘passé’ female nudity, Twitter has erupted with mentions of the provocative magazine.

While circulation of the publication has slumped from 5.6 million to just 800,000 since the 1970s, the brand's popularity on social media has seen a spike today clocking up 18,000 posts on Twitter, according to Brandwatch.

The move, backed by founder Hugh Hefner, follows a relaunch of the publisher's site last year which aimed to make it more work-friendly.

However, tweets relating to today's news were largely negative – with 60 per cent of users expressing cynical sentiement.

Data also indicates that there was a clear gender split as 67 per cent of the posts penned today around the topic were written by men.

Interestingly, prior to the announcement that the publisher was cleaning up its act, there was no clear gender split around those discussing Playboy.

Subscribers will see less skin from March onwards, but the brand has yet to confirm whether it will still have a centrefold.

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