Snapchat has confirmed the permanent closure of its original content-producing Snap Channel for its Discover platform.
The channel, absent from Discover for several weeks, was produced by a team of 15 people who will now be axed as a result of the closure.
As an entry level into Discover, the team produced original material using the epithermal image sharing service, likely as a means of promoting the app to brands it was keen on roping into the offering.
Marcus Wiley, head of program planning and development, was the head of the now disbanded content team. A Snapchat spokesperson told Deadline Wiley is “a tremendous talent” who would “want to explore other opportunities”.
Henceforth, Snapchat is solely reliant upon its Discover partners to populate the offering on a daily basis.
A total of 15 brands (media brands including CNN, National Geographic, Vice, ESPN, Comedy Central and more) will use the feature as a direct line to the app’s largely millennial user base.