Xavier Beysecker has been selected as the vice president of digital of Pernod Ricard Asia.
Moving on up from his positon as vice president of marketing at Absolut, Beysecker will be based in the firm’s Hong Kong office, where he will report to Philippe Guettat, chairman and chief executive of Pernod Ricard Asia.
Tasked with aligning the Asian wing with the company’s global vision from a digital perspective, Beysecker will work to implement digital led strategy solutions for consumers, customers and employees.
As a result of the shake-up, Craig John takes up the VP role at Absolut Vodka.
He will adopt the role as of 1 November.