Amazon is rolling out an internal system for its employees designed to turn around the scathing publicity it has sustained in the media over the treatment of its warehouse workers.
Amazon Connections will look to create a picture of the daily working conditions from the perspective of its employees in an attempt to improve its damaged working culture.
Under the new system, employees are asked to submit daily feedback on an array of work related topics such as job satisfaction, leadership and training opportunities which will is then be compiled into a report.
To encourage responses, Amazon said all replies will be kept confidential and will only be shared with the Connections team analysts in Seattle and Prague.
According to Bloomberg, the Seattle-based company initially launched the programme at its fulfilment centres last year and is now rolling it out to other departments.
The new system comes follows widespread condemnation towards Amazon after a number of revelations from ex-employees and an August New York Times article, which accused the company of letting its warehouse employees working in unsavoury working conditions. Among the claims in the article, which Amazon refuted, was a mandatory layoff quota which encouraged employees to report on one another.
Prior to the NY Times article a BBC episode of Panorama hurt the company’s reputation in the UK after undercover footage revealed staff stress levels which experts said increased the risk of mental and physical illness.