The Zajazzle: Morrisons rugby pizza gains recognition for uncanny resemblance to...

Morrisons has launched a meaty gambit to capitalise on the sizeable flow of rugby world cup viewers needing a quick food fix while watching the game.

Web users didn’t play ball with Morrison's assertion that its surpisingly meaty pizzas resembled a peperoni rugby ball, or its insistence that such a product was ever required by anyone. Ever.

Birthing a fresh take on the phrase ‘food porn’, the supermarket's meat and cheese fusion, looking to capitalise on its shoppers’ love of… rugby, was widely mocked on Twitter.

It must be noted that many of the tweeted pictures (maybe NSFW?) show the product in consumer trolleys - hinting that Morrison's drive may not be the 'fail' or even the accident it has been touted as.

Speaking to Buzzfeed, Morrisons admitted surprise at the public's difficulty in seeing a rugby ball: “Our pizza design team thought that fans would have rugby on their minds right now – apparently not all of them.”

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