Welcome to The Drum’s Account Roundup. To help you stay up to date, each Friday we’ll bring you a summary of the latest account wins and reviews taking place across the industry both globally and locally. Here's a look back at what we think you need to know this week.
Hometown London has been appointed by Royal Caribbean International to handle its UK advertising.
The agency was chosen without a pitch and is now Royal Caribbean’s lead brand and creative agency across all media in the UK - including TV, press, digital and brand experiences.
Google’s DoubleClick has chosen digital marketing agencies Jellyfish and NMP, formerly Net Media as its UK & Ireland channel partners.
The partnership will see Jellyfish and NMP reselling DoubleClick technology to customers who are looking to incorporate Google DoubleClick’s services into their marketing activity. These services include DoubleClick Bid Manager, DoubleClick Campaign Manager and DoubleClick Search.
Frank PR has been appointed by high protein biltong snack, BEEFit, to oversee all PR outreach for the emerging UK-based natural brand.
In addition to managing the product PR strategy and creating content for BEEFit's social channels, Frank PR's brief also includes forming the influencer engagement approach around key sport and lifestyle figures.
Virgin Atlantic has handed its £12m media account to Havas Media Group’s Arena following a competitive pitch involving Phd and Goodstuff.
Arena won the business after Virgin Atlantic decided to end a 22-year relationship with MG OMD. The agency did not re-pitch.
The Gate London
The Gate London has extended its remit with Halo Foods to work on its Fruitus, The Dormen Food Company and The Good Grain Company brands.
The Gate London will work with the Halo brand teams on brand strategy, creative and media for the three brands.
Westfield has selected Havas Helia to head up its UK and International CRM business following a competitive pitch handled by Westfield itself.
Havas Helia will work alongside a number of internal departments to help develop a best in class customer experience across a range of sites.
Launching first in the UK with other cities to follow, the approach will enhance the Westfield shopping experience and build more effective customer connections.