Brand Vine Chart: Marmite secures top spot with Rugby World Cup clip
Welcome to The Drum's Brand Vine chart, powered by Burst, the short-form social video specialists.
The chart is ranked on the number of loops generated by brands on the video sharing service each week.
Love it or hate it, Marmite scooped the top spot this week with a clip showing support for England in the rugby world cup ahead of the team's early exit from the tournament this week.
Jimmy Fallon scooped second place with a Vine thanking fans for helping him reach the 30 million followers milestone on Twitter. The video was part of what the chat show host's 'social media marathon', and helped him achieve a loop percentage increase of 53.9 per cent.
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And at number three was Pepsi, which offered a sneak peek at its new ad starring 'unlikely spokesman' Seattle Seahawks running back Marshawn Lynch.
Buzzfeed, Paul McCartney and BBC Radio 1 also made it into the chart this week.