The Scottish Government appoints Carat, Spirit, Republic of Media and Media Shop to split media buying framework

The Scottish Government has moved to break its media buying services contract into two frameworks, appointing four agencies in the process: Carat, Spirit, Media Shop and Republic of Media.

The current media buying services framework, which began on 1 June 2011 with the appointment of Carat Scotland, covered a range of media such as TV, digital, radio, outdoor and cinema.

Following its expiry at the end of September, The Drum has learned that four agencies, including Carat, which will handle international services, were appointed across a new format.

A spokesperson for the Scottish Government who confirmed the agencies said: “Working collaboratively across the public sector in Scotland, the Scottish Government is delivering sustainable procurement, promoting best practice and seeking to increase effectiveness and efficiency whilst delivering improved value for money.

"The outcome of this procurement exercise recommends placing two Frameworks, a Media Planning and Buying Framework for UK placed advertising with four suppliers - two of which are Scottish SMEs, and a second framework for an International Media Planning and Buying provision with a Single Supplier."

The two frameworks will run until 31 August 2017.

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