LeBron James drops McDonald’s endorsement for pizza chain Blaze
NBA star LeBron James is not renewing his endorsement deal with McDonald’s and instead will become a spokesperson for fast casual pizza franchise Blaze.
According to ESPN, James has been an investor in Blaze since 2012 and has recently further committed to the pizza company by agreeing to be part of its marketing campaign. The company has nearly 100 locations.
James' business manager Maverick Carter told ESPN: "This move aligns with LeBron's brand and his history of helping companies grow faster and bigger as an equity partner.”
The terms of his stake have not been disclosed.
The Cleveland Cavaliers player has endorsement deals with a number of brands including Nike and Coca-Cola.