The boy on a bike has been given a 21st century makeover in Mother’s debut ad for Hovis.
Having won the account from J. Walter Thompson last year, Mother’s first work references the brand’s most iconic work some 40 years later.
Promoting Hovis ‘Good Inside’ the creative sees three kids attempting to break free of the indoors as their house expands alarmingly around them.
Agency: Mother, London
Production Company: Academy Films
Director: Johnny Hardstaff
Director of Photography: Carl Nilsson
Production Company Producer: Annabel Ridley
Editor: Joe Guest, Final Cut
Visual Effects Artists: Adam Crocker, Anthony Bloor
Postproduction House: MPC
Postproduction Producer: Dionne Archibald
Sound Design: Sam Ashwell, 750mph
Music Composer: Tom Player, Wake The Town