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US Ad of the Week: All ‘Peanuts Great Houdini’

Ahead of The Peanuts Movie release next month, laundry detergent brand All has ramped up its multi-year partnership with Charlie Brown and friends with a television spot that stars Snoopy.

Voted by US Creative Work readers as Ad of the Week, the video features Snoopy in the role of Houdini as he uses the “magical powers of All laundry detergent” to clean up the dirtiest member of the Peanuts gang, Pig Pen.

The spot was created by New York agency Merkley & Partners.

Through November 15, consumers will get $5 off of one ticket to The Peanuts Movie if they purchase $10 worth of any All laundry products.

If you’d like to vote for next week’s winner, visit our US Creative Work section here. The ad that receives the most votes will be named ‘US Ad of the Week’ next Wednesday.

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