Twitter is back at MIPCOM, TV’s biggest global event. The TV team’s keynote yesterday was in a much larger room then last year and was completely packed as broadcasters and producers came to learn best practices. The Twitter team also hosted Dr. Bassem Youssef, the popular satirist who is known as the Jon Stewart of the middle east.
Found Remote caught up with Fred Graver, Twitter’s creative lead for global TV, about their presence at MIPCOM and how their team is now working globally with networks and producers. Here’s a highlight from the video, see above for the full interview.
We have become part of the shows, we have become part of those production processes. We’re here to support our partners but also introduce whatever new products we have, whatever approaches and best practices we have. It’s interesting, I would say a year or so ago when we came people would open their eyes and say "why are you here?" This year that question hasn’t come up. This year it’s like, "yes we knew you’d be here and we’re meeting with you.”
Graver, who contributed to Found Remote in advance of the keynote, also gave a shoutout to Jason Hirschhorn’sMediaREDEF in terms of where to go to follow the industry (Hirschhorn includes Found Remote and others in his curation).