LookLive CEO Chris Archer on the potential of TV meta-data

LookLive, a company Found Remote and The Drum has been following closely is back at MIPCOM meeting with potential partners. Their platform can identify any objects, locations, or topics of conversation in any TV show. They’re mapping the world’s TV content with meta-data that has tons of potential. Chris Archer, the company's CEO and Founder, told Found Remote about the potential LookLive’s data has to enable broadcasters to monetize their content and develop programmatic strategies. See the full interview above.

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