ZenithOptimedia has snapped up marketing agency FirstClick to give its Performics network a foothold in Australia.
The global performance marketing agency will rebrand FirstClick as Performics Australia. The firm will retain its current management team with chief exectuvie Grace Chu also joining the Performics global executive leadership team.
Underpinning the importance of growing its Performics network, ZenithOptimedia will enhance its credentials in the performance media sector, in particular paid search, programmatic display and paid social and other ‘biddable’ channels.
Grace Chu, chief executive of FirstClick, said: “We are very excited about becoming part of Performics Worldwide and the ZenithOptimedia Group. Our clients and our people will benefit from the global perspectives, best practices and capabilities that come with being part of this award winning international network."
Michael Kahn, chief of Performics Worldwide, added: “We have been very impressed with the quality of FirstClick's offering and the results it is delivering to its clients are truly exceptional by global standards. The combination of Performics, a global leader in performance marketing with FirstClick, a market leader in Australia will provide clients with a combination of global best practice and strong local knowledge.”
FirstClick was founded in Sydney in 2005.