Williams Murray Hamm has won the top prize for its packaging design for UK erotica brand Coco de Mer at The Drum's inaugural Dream Awards, which took place in London tonight (5 October).
The packaging and branding work "made us all smile" and was "really smart", according to the judging panel, which included LIDA executive creative director Nicky Bullard and Steven Bennett-Day group executive creative director at Havas Helia.
Taylor Herring picked up The Chairperson's Dream Award for its campaign to launch Sky Atlantic crime thriller, Fortitude.
Dream Client went to Taco Bell, DLKW Lowe picked up the award for Dream Agency while Knit scooped the award for Dream Team, which also won in the Innovative Use of Digital category for Huit Denim Co's unique Internet of Things product #HiutMusic, which combines Twitter, Spotify and Raspberry Pi technology to connect the jean brand's factory in Wales with brand advocates across the world.
Iris Worldwide beat off competition from We Are Social and BBD Perfect Storm to win the Integrated Campaign: Sport & Leisure and Media & Entertainment award for its Adidas #therewillbehaters campaign.
The award for Integrated FMCG Campaign: Food, Drinks, Grocery & Household Products went to HeyHuman for PG Tips' Monkey's Monumental Mission campaign, with the agency also winning a commendation in the same category for its KP Snacks Rio McCoy Local campaign.
For a full list of the awards winners, and finalists visit The Dream Awards website.
The awards were sponsored by Asda, Shutterstock, Lost Boys, GIG, shot By Julian Hanford, The Drum Network and RAR.