2015, the year England hosts the Rugby World Cup.
Amid a home tournament, a flagging Fifa and a general growing interest in the sport marketers and brands invested heavily attaching their name to the tournament.
Kicking off at Twickenham, 20 teams will compete to snatch the top prize in international rugby.
The Drum, looking to give mention to every marketing, media and advertising development of the tournament we can, have opened up a live feed. You can catch our coverage of the proceedings below.