National Park Foundation paints people as parks in latest push to get millennials outside
The National Park Foundation has unveiled the latest installment of its ‘Find Your Park’ initiative that launched earlier this year in effort stir up excitement around America’s parks ahead of the the National Park Service's 100th birthday next year.
Created by Grey New York, the campaign’s latest spot is called ‘You Are The Parks’ and features a number of park visitors covered in body paint as they blend in with their surroundings, whether it’s the Zion National Park of the Federal Hall National Memorial.
The campaign also includes a print ad of a similar fashion that features half of a man’s face covered with an image of Arizona’s Horseshoe Bend, further driving home the message that the people who visit and support America’s parks are just important as the destinations themselves.
Earlier this year, the National Park Foundation created an interactive installation that allowed users to experience all 407 US parks.
The virtual view tour debuted in New York City at the beginning of April and made stops in LA and DC throughout the month.