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Twitter finally confirms Jack Dorsey as permanent CEO

Jack Dorsey has finally been named as the chief executive of Twitter replacing Dick Costolo who vacated the role in July.

Twitter today made the move official following weeks of speculation that Dorsey, Twitter's interim CEO and Square chief executive,was lined up for the role on a permanent basis.

Dorsey has vowed that he is capable of running Twitter and payments company Square at once despite Square’s impending IPO.

Charged with growing the social network’s user base following a year or so of stagnation he’s dubbed “unacceptable”, Dorsey tweeted his plan of action following the announcement, and revealed that Adam Bain had been appointed chief operating officer.

Nate Elliott Forrester analyst, said: "Now that Twitter's CEO drama is out of the way, the company can get back to doing its job: Building products people want to use. The key phrase there is "building products" -- something Twitter hasn't done nearly enough of.

"The reason Facebook keeps growing is that it keeps offering people new features and new experiences that attract an ever-larger audience; the reason Twitter is stagnating is that its product looks almost exactly like it did when it launched ten years ago."

He concluded: "It's time for Twitter to build and innovate. Not every new idea launched will succeed -- but if it launches enough new features, some will surely find a wider audience. And a wider audience is exactly what Twitter needs."

Media experts gave their opinion to The Drum on the mammoth task ahead of Dorsey, check it out here.

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