The Guardian’s director of digital strategy Wolfgang Blau is joining Condé Nast International as chief digital officer where he will take responsibility for the digital growth of media brands including Vogue, Vanity Fair and Wired.
Blau will take up the position on 1 December and will oversee all digital activities for the 100 plus websites and apps of Condé Nast International’s brands.
He has spent more than two years at the Guardian where he served on the company’s executive committee while reporting directly to the Guardian’s global editor in chief as well as chief executive of Guardian News & Media.
During his time at the Guardian, Blau was credited with handling the editorial lead for relaunching the websites and digital tools for the media brand’s British, American and Australian operations. Prior to this he served for five years as editor of Zeit Online, the digital publication of the weekly German newspaper Die Zeit. During his time there he company won numerous awards, as did Blau himself who was named Germany’s chief editor of the year.
Condé Nast International’s chairman and chief executive, Jonathan Newhouse, described Blau as the “the ideal person to take on this hugely important role” and said he would bring “a commitment to journalistic excellence, a deep knowledge of all things digital and international scope to the position”.
Blau was “delighted to take on this new assignment” and said the family owned journalistic enterprise had “enormous resources and talent and has a rare, long-term perspective”.
The digital directors and data managers across Condé Nast International’s 143 magazines throughout 28 countries will now report to Blau who will work in close partnership with his counterparts at Condé Nast in the US.