Having struggled to communicate the need for time-saving DIY devices in the past Bosch has turned to humour for its latest campaign.
Working with Media Bounty, ‘Don’t do a Dave’ aims to appeal to soft DIYers and has certainly appealed to The Drum Creative Department readers winning this week’s Ad of the Week.
The ad sees Dave come a cropper when he tries to find a short cut for washing his car ahead of picking up his mother-in-law.
Agency: Media Bounty, London, UK
Agency website: http://www.mediabounty.com/
Creative Director: Sami Abusamra
Art Director: Rosie Clarke
Additional Credits: Producer: Charlotte Gabbitas
To vote for next week’s Ad of the Week visit The Drum’s Creative Department.