Very.co.uk has introduced an updated identity based on the brand’s pink square logo as well as a new brand line – ‘get more out of every day’.
The refresh aims to drive brand awareness and understanding of the online department store and will be introduced through an integrated campaign created by St Luke’s.
Debuting on Sunday 4 October during the X Factor on ITV, the campaign shows how you can get more out of party season by bringing to life the ease of shopping with Very.co.uk.
Kenyatte Nelson, group marketing director of Shop Direct, commented: “St Luke’s has helped give us a powerful brand agenda which we thing will be highly resonant with our customers and help differentiate the brand and drive growth moving forward.”
Al Young, St Luke’s executive creative director added: “The new brand look and proposition will provide a consistency that will make this astonishingly fast-growing brand more visible than ever.”
The campaign showcases Very.co.uk’s range of brands and its free next day delivery option through Collect+, in addition to the TV creative supporting print, digital, radio and social activity is also planned.