Saudia launches new taxi campaign

By Mairi Clark |

Media Agency Group

|

The Drum Network article

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October 2, 2015 | 1 min read

Saudi Arabian airline Saudia has launched a new advertising campaign through Media Agency Group mixing external branding on 200 London black cabs with internal receipt branding.

Saudia Taxi campaign

The campaign aims to target the business and travel market, as well as London residents. The fleet of cabs will also carry the Saudia branding on their receipts.

John Kehoe, managing director of Media Agency Group said of the campaign; “The artwork gives the airline a stand-out presence on the streets of the capital and is set to make a real impression on those across the city.”

Formerly known as Saudi Arabia Airlines, Saudia is Saudi Arabia’s national carrier. It is also a member of SkyTeam, an alliance made up of 20 carriers.

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Media Agency Group is an advertising agency specialising in the purchasing and planning of all media formats across the spectrum of advertising.

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