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Saudia launches new taxi campaign

By Mairi Clark |

October 2, 2015 | 1 min read

Saudi Arabian airline Saudia has launched a new advertising campaign through Media Agency Group mixing external branding on 200 London black cabs with internal receipt branding.

Saudia Taxi campaign

The campaign aims to target the business and travel market, as well as London residents. The fleet of cabs will also carry the Saudia branding on their receipts.

John Kehoe, managing director of Media Agency Group said of the campaign; “The artwork gives the airline a stand-out presence on the streets of the capital and is set to make a real impression on those across the city.”

Formerly known as Saudi Arabia Airlines, Saudia is Saudi Arabia’s national carrier. It is also a member of SkyTeam, an alliance made up of 20 carriers.

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Media Agency Group

Media Agency Group is an advertising agency specialising in the purchasing and planning of all media formats across the spectrum of advertising.

The advertising world has become more and more confusing over the last couple of years with the introduction of online and the advent of social media. The Media Agency Group recognises these new challenges that this presented to marketing managers and has developed several individual websites and buying portals for both sporadic buying of media to a company requiring a full service agency.

The Media Agency Group enables direct clients as well as numerous PR and creative agencies to tap into our planning and buying resources to save them time and money when planning campaigns on behalf of their clients or stakeholders within their brief.

The team work with all the major media owners across the UK, and ensure all clients are provided with a bespoke program. Each campaign effectively meets the needs of our client and their unique goals and imagination.

We always execute a fully accountable campaign to our client’s specification using the best media software, accompanied by exclusive information from media owners, enabling us to promote brands to their best potential.

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