Netflix is looking to bolster its youth appeal by releasing two original series in conjunction with Lego.
Kicking off with a four- episode run of both Lego Bionicle and Lego Friends, Netflix is looking to benefit from the affiliation with the Danish brand which earlier this year admitted was shifting to a media company.
With upcoming series from Dreamworks Studios and more, Andy Yeatman, director of global kids content for Netflix, rationalised the investment in a statement: “Roughly half of our 65m members around the world regularly watch kids content and with the addition of these seven diverse original series we are continuing our strong investment in kids programming.
"We know kids love Netflix and that's in part because they never really outgrow us. We program and recommend new TV shows and movies from preschool through their teen years and into adulthood."
Netflix kids partner brands include PBS, Disney Channel, DreamWorks Animation, Mattel, Hasbro, Scholastic and Lego.