Karmarama has promoted Peter Dolukhanov to the newly-created role of group chief technology officer.
Dolukhanov joins the senior leadership team a year after Nice Agency, the mobile outfit which he established in 2009, was acquired by Karmarama.
He is to take responsibility for the digital and technology offering across the entire group, reporting to Ben Bilboul, group chief executive.
He will be joined by fellow Nice Agency founder Ryan Hall, who takes on the role of managing partner at Karmarama to lead mobile platform work for all of Karmarama’s clients.
Commenting on the restructure, Bilboul said: "We’re just scratching the surface of what Nice can do for our clients and we’re delighted that Dolukhanov and Hall are now joining the senior team.”
Separately, Phoenix Equity Partners, shareholders in Karma Communications, is to invest a further £3m into the business and reorganise the capital structure of the company.