Cancer Research appoints Karmarama for new teen focus
Cancer Research has appointed Karmarama to its creative agency roster ahead of the launch of Cancer Research UK Kids & Teens and the fundraising challenge Dryathlon.
The agency will work with Cancer Research UK’s strategic marketing, fundraising and innovation teams on a number of multi-channel briefs.
Launching the Cancer Research UK Kids & Teens brand, which raises money specifically to beat children’s cancers through research, will be Karmarama’s first task.
The agency has also been briefed to drive sign up and fundraising for Cancer Research UK’s January 2016 Dryathlon - the charity’s fundraising challenge to give up alcohol for one month. Last year Dryathlon raised over £5 million.
Kate Eden, head of brand, Cancer Research UK, said: “Karmarama impressed us with their progressive, channel-neutral approach to creative. We’re looking forward to working with them on innovative campaigns that accelerate us towards beating cancer sooner.”
The other agencies on the Cancer Research UK creative agency roster are Anomaly, Mother and Atomic.