By John McCarthy, Opinion Editor

October 1, 2015 | 2 min read

Facebook has acknowledged the rise of video consumption - and the static nature of its user pages - by testing the use of profile videos.

Unveiled by Facebook product managers Aigerim Shorman and Tony Hsieh, new features being piloted with iPhone users in the UK and California, see users capable of uploading short videos as their 'Profile Video'.

Much like Snapchat’s ‘Stories’ or a Vine, the GIF-like uploads let users express their creativity, and increases their likelihood of engaging with video content on the social network.

Shorman and Hsieh, said: “On News Feed and profiles, we’re seeing people create and view more videos than ever before. Today we’re starting to test the next step in an obvious evolution of profiles: profile videos.

“Soon, you’ll be able to film a short, looping video clip that will play for anyone who visits your profile.”

Furthermore, images can be selected as temporary, enabling users to commemorate causes and events without having to worry about changing their image back. Users can also insert text to introduce themselves below the profile video, much like Twitter’s bios.

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