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Suntory GroupM

Suntory Food & Beverage Europe consolidates media into GroupM's Team Spark

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By Stephen Lepitak, -

September 30, 2015 | 2 min read

Suntory Food & Beverage Europe has consolidated its media buying into GroupM's Team Spark following a review of its EMEA media buying operations.

GroupM created a bespoke agency solution which included analysing proprietary data in order to service the account in order to drive local empowerment across brands including Lucozade, Oasis, Orangina, and Schweppes.

The remit handed to Team Spark will cover UK, France, Spain, Belgium, South Africa Ireland, Poland and Portugal.

Dominic Grainger, chief executive for GroupM Europe, Middle East and Africa said, “We admire Suntory’s philosophy, ‘Yatte Minhare,’ and their relentless pursuit of greater success. We’re excited to continue supporting the growth of SBFE’s brands with a progressive media approach built on the management of data, innovation and technology.”

GroupM’s incumbent agencies were: Mediacom UK, KR Media in France, Mindshare Ireland and Mindshare Africa.

The pitch was managed by ID Comms

Suntory GroupM

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