MTV is making things more interesting for Are You The One? fans

The third season of MTV’s Are You The One?, which follows 10 single men and 10 single women as they seek their #perfectmatch, premiered last Thursday, and things have become a lot more interesting for fans watching the first airings of episodes.

MTV has partnered with iPowow, a real-time social TV services company, to give fans a chance to win a trip to Hawaii. Fans use their smartphones or desktop computers to answer questions like “Are Amanda and Connor a perfect match?” – racking up points for correct answers. The fan with the most points at the end of each episode will be entered into a sweepstakes for a 1/20 chance (one east coast winner and one west coast winner per episode) at a trip to Hawaii.

MTV will promote the game throughout each episode, encouraging viewers to play along.

Dating shows lend themselves particularly well to gamification (with pools for The Bachelor sometimes rivaling the devotion of hardcore fantasy football players) and are often watched live rather than in a time-shifted setting.