MediaCom partners with Open Blend Method to push new working attitudes

MediaCom is introducing a new software-based staff management system designed to help its employees find the right balance between their working and personal life in order to improve their happiness and the efficiency of the business.

Project Blend will attempt to improve the happiness and engagement of MediaCom’s workforce through the use of Open Blend Method's technology which offers interactive coaching sessions for leaders and individual team members to help create what MediaCom has described as their life ‘blend’.

The software will give workers the opportunity to rate the importance and happiness levels in elements of their life such as aspects of work and career. They can then work with their superiors to determine how to improve their happiness scores at work.

Having initially been used with senior leaders within the business to help mothers and fathers balance their work and personal life, the initiative is now being extended to all MediaCom workers in the hope that it will help create a more engaged and happier workforce.

In order to create the new system MediaCom worked with Anna Rasmussen, the founder of Open Blend Method in order to support Project Blend. Rasmussen’s theory is that people should not have to sacrifice personal pursuits and commitments in their life in order to be successful at work.

She said it is “important to understand that every individual is different; they want and need different things from life in order to reach their potential”. The solution she said was “to create a truly engaged workforce, businesses need to throw away the old notion of a work-life balance and cultivate a life blend amongst their employees.”

Chief operations officer at MediaCom, Josh Krichefski, said to modern businesses need to “move away from the rigidity of 9-5 hours”. He added that companies “should be more flexible about when and where people work so that people can achieve their different responsibilities and aspirations in life, including career development”.

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