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Facebook scores with simulcast of NBA Real Training Camp

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By Adam Flomenbaum | Co-Executive Editor

September 30, 2015 | 3 min read

NBA Digital, a property jointly managed by the NBA and Turner Sports, is making its popular NBA Real Training Camp available to watch live on Facebook.

The show will still be available via the linear network NBA TV and on NBA.com, but tomorrow’s episode featuring the Cleveland Cavaliers will mark the first-ever live sports program to be simulcast on Facebook.

“The goal of NBA Digital has been to provide the most compelling content for our fans any way they choose to consume it,” Scooter Vertino, general manager of NBA Digital and SVP of programming, Turner Sports, told Found Remote. “Teaming up with Facebook for this first-ever simulcast provided us another unique opportunity to expand on that approach and expose our content to an even greater audience.”

NBA Real Training Camp gives fans an inside look at their favorite teams as they prepare for the upcoming season, with exclusive access to the team’s practice and interviews with team personnel. Tomorrow’s special episode will be hosted by Vince Cellini and will feature commentary from NBA TV analyst and former Cavaliers head coach Mike Fratello.

Facebook continues to make its push as a major force in the video landscape – and while it is not yet producing original content, it is nonetheless going after advertising dollars committed to TV. Earlier this week, the company announced that it will use Nielsen’s Target Ratings Point to allow marketers to better compare the efficacy of their spend on TV Facebook.

Simulcasts, like the one Facebook is doing with the NBA and which it has done already with networks like HBO, is just another way that Facebook is showing that it can reach audiences more efficiently than linear TV.

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