The Drum’s 30 September issue – from problem solving to virtual allies
This issue explores the true value of collaboration in marketing, showing the world-changing solutions that can spring from unlikely partnerships.
Plan It Day
Over 270 creative thinkers, doers and makers converged in London on 24 September. We reflect on
some of the plans to emerge.
Humbled in the jungle
Can the problem solving skills of the creative industries be put to use in the global refugee crisis?
Fair Trade?
Agencies and brands are increasingly looking to tap into the fresh thinking of startups, but is it real collaboration or something more akin to exploitation?
Diversity experiment
Setting out to do something about the lack of diversity plaguing the advertising, tech and communications industries.
How can I help you?
Virtual assistants look set to be the next big thing, but will they prove truly useful or just another way for big companies to harvest our data?
Also in this issue:
- A new rhythm
As big as Beats has become it’s still just getting started. Chief marketer Omar Johnson shares its plans to propel the brand deeper into pop culture.
- Creative Department
The best new creative work from around the world as chosen by our readers.