There are a lot of stories being written about the decline of cable, so it is sometimes hard to remember how important cable is to the success of shows - especially when live-plus-three and live-plus-thirty, two important metrics, are boosted mainly by video on demand.
One of fall’s most highly-anticipated shows, SCREAM QUEENS, which premiered last week, will be providing exclusive content throughout the season to Comcast’s Xfinity on Demand.
Ahead of the premiere, Xfinity on Demand provided to-be viewers with cast interviews and behind-the-scenes bonus content.
“Xfinity On Demand – a platform that brings us the potential to reach millions of new viewers – is an ideal way to make original SCREAM QUEENS short-form content available and further enhance the viewing experience for fans,” said Jamia Bigalow, Senior Vice President, Distribution Marketing, Fox Networks. “We’re grateful that Ryan has made this exciting opportunity available, and we’re pleased to partner with Comcast to bring this personal, behind-the-scenes experience to Xfinity subscribers.”
Show creator Ryan Murphy, of Glee and American Horror Story fame, produced for Xfinity on Demand a 20-minute special featuring cast interviews and behind-the-scenes extras, along with his personal introductions and commentary.
Murphy going out of his way for a single cable company is not without good reason: Xfinity On Demand has helped many Fox shows with slow starts pick up viewers early enough in their seasons - with Gotham last year being a prime example. More, 70 per cent of Xfinity TV customers use the platform each month.