The Huffington Post is to introduce a new website design next year as it looks to keep up with changes in content and deliver a more engaging experience for its visitors.
The media company worked with Code and Theory on the new look which builds on familiar elements of the site’s design – such as the green splash image – while adding new features and a responsive aesthetic.
The changes coincide with a back-end overhaul to allow The Huffington Post to continue to innovation.
Jared Grusd, chief exectuive of The Huffington Post told an audience at Advertising Week New York: "The Huffington Post aims to be a forward-thinking platform for information, discussion and engagement with the aim of inspiring and empowering our community. Our design reinvention, a collaboration with Code and Theory, will help further accomplish this important goal."
The Huffington Post recently overhauled its mobile design, which launched on the site's 10th anniversary in May.
"The Huffington Post has evolved immensely in the past 10 years," added Dan Gardner, Co-Founder of Code and Theory. "With this design, we are able to showcase the true wealth of content and data-driven intelligence that will advance the overall experience."