BBC Radio London returns after almost three decades in BBC London 94.9 rebrand

BBC London 94.9 has announced its intention to rebrand as BBC Radio London, marking a return of the station's retro name.

The rebrand will switchover 6 October, to coincide with the original launch of the brand in 1970. A commemorative day of broadcasts, looking back on the station’s heritage will take place in the BT Tower which also celebrates its 50th anniversary that the same week.

Presenters Penny Smith and Paul Ross will chat with original hosts such as Robbie Vincent, discussing how the phone-in has changed with the digital revolution. Tony Blackburn, who links the two eras of BBC Radio London as a presenter on the original and current station, will additionally lead many of the celebrations including a one off two hour Soul show.

David Robey, BBC Radio London editor, said: “It has been a long-held ambition of mine to return to the original name of this radio station because it’s such a clear statement of what we are – BBC Radio (for) London.

“However, it’s not just about the past because, in a digital age, our current name BBC London 94.9 only reflects one platform on which we broadcast (FM), when in fact we can now be heard in so many other ways, from digital radio and TV to online via your portable device or PC."

BBC Radio London has been known as GLR, BBC LDN and BBC London over the last few decades.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.