Avenue 32 appoints Periscopix to PPC and programmatic display briefs
Avenue 32, the online high-end fashion retailer, has appointed Periscopix, a Merkle Company, as its digital agency following a competitive pitch process.
The agency has been tasked with running PPC campaigns in the UK, US and Germany and will run programmatic display alongside the US and UK campaigns. All campaigns will run through the DoubleClick stack, creating a single cookie environment to understand how display and PPC are interacting.
Roberta Benteler, the founder and managing director of Avenue 32, said; “We are so excited to be entering a new chapter in our business. Periscopix is the perfect partner to broaden the company’s scope on the digital landscape. And with the plethora of new designer talent we will be launching soon, this is an exciting time for Avenue 32.”
Richard Davis, business development manager at Periscopix, said; “There’s clearly a big focus on the upcoming season, with a drive to get campaigns optimised as much as possible by start of the holidays. It’s a real focus on quality over quantity so the team will be using DoubleClick to run campaigns to a highly granular level in order to leverage maximum control. We are also applying a few new betas to the mix to help target specific high value audiences.”
Avenue 32 recently hired Stephen Ayres, as fashion director. Ayres was previously head of fashion at London store Liberty
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