US vinyl sales trump ad-supported Spotify, YouTube and Vevo revenues combined
Vinyl made up a third of all physical music sales in the first half 2015 in the US.
Notably, vinyl sales generated more revenue for artists than free versions of Spotify, YouTube and Vevo combined, according to research from the Recording Industry Association of America (RIAA).
Where vinyl sales raised $222m, ad-supported music services only contributed $163m. The resurgent analogue format saw sales rise by 52 per cent, providing the only growth in physical media as CD sales continue to shrink to two thirds of the market.
On the whole however, revenues from music streaming services surpassed $1bn for the first time, growing 23 per cent in 2015 to $1.03bn.
Paid subscriptions raised $477.9m, substantially more than ad supported services.
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.Sign up