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Public Relations

Ex BP head weighs in on VW woes: ‘With these big crises, you have to overreact’


By John McCarthy | Media editor

September 27, 2015 | 2 min read

Lord Browne, the former BP chief executive, who was in charge when a Texas refinery exploded killing 15 people in 2005, has offered up his opinion of Volkswagen’s PR crisis.

In his new book Connect, Browne alleges that public trust is vital when recovering from disasters such as VW’s emissions scandal. He said: “VW could have a faster recovery than somebody else.

“If you trust someone you are more likely to forgive them when they do something wrong. The same applies to companies."

Browne conclude: “VW’s reputation for affordable quality will stand it in good stead, so will the speed with which it has apologised and promised to put things right.”

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Kickstarting its road to recovery, Volkswagen earlier this week enlisted Porsche chief executive Matthias Mueller as head.

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