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The Scotsman to unveil redesigned newspaper and new website next week


By Tony Connelly | Sports Marketing Reporter

September 25, 2015 | 3 min read

The Scotsman’s print and digital platforms are to undergo an ambitious revamp as the publisher announces an editorial shift that will see a greater national focus in its newspaper.

The Johnston Press owned title will introduce a redesign of its daily title on Tuesday 29 September that will include changes to its masthead and less UK news, instead concentrating on Scottish content and wider stories outside the UK.

On the same day The Scotsman will also launch its new app and website which it promises will be “fully responsive”, meaning it will now be capable of adapting to desktop, tablet and smartphone. The beta version of the site is said to closely resemble that of The Guardian.

In the press release for the revamp the newspaper's editor, Ian Stewart, says that the 198 year-old newspaper “is part of the fabric of Scotland” and proclaims that “never has it been more important to be at the heart of what’s going on - fuelling passion whilst driving discussion and debate.”

He went on to say that the newspaper would “always reflect what our existing readers want, and produce products that are at the forefront of the industry, adapting and evolving The Scotsman to ensure we not only stay true to its unique identity but deliver a world-class title – online and in print – that is worthy of the incredible country it serves.”

An advertising campaign for the new look will promote the changes which it says are “designed to capture Scotland’s dynamism whilst heralding the brand’s new look and feel”. More Johnston Press titles are expected to receive a revamp similar to The Scotsman.

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