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Analogfolk Publicis Groupe Mindshare

Business on the move: account wins and reviews from We Are Pi, AnalogFolk, Publicis and more


By Natalie Mortimer, N/A

September 25, 2015 | 4 min read

Welcome to The Drum’s Account Roundup. To help you stay up to date, each Friday we’ll bring you a summary of the latest account wins and reviews taking place across the industry both globally and locally. Here's a look back at what we think you need to know this week.


We Are Pi

Paddy Power has appointed WE ARE Pi as its new “brand mischief” agency in a partnership that will see the betting giant continue its controversial advertising approach with a Cecil the lion Rugby World Cup ad.

Amsterdam-based WE ARE Pi were appointed to the position following a competitive pitch handled by the AAR. The agency will push forth Paddy Power’s marketing strategy with its first ad campaign titled “Big Game Hunter”.


AnalogFolk has been awarded a digital task by Plymouth Gin, the brand owned by Pernod Ricard's Chivas Brothers.

The agency has been tasked with developing a new digital strategy for Plymouth Gin and refreshing brand’s online presence. As part of the activity, the agency will draw upon the brand’s authenticity and rich maritime heritage. It builds on the agency's work with Pernod Ricard that already sees it work on acconts for Malibu and Absolut.



American banking brand Citi has consolidated its global media business with Publicis Groupe's existing One Citi Global team, which houses creative, digital and production duties.

The Global team was actually created a year ago according to an internal memo to Publicis staff (and seen by Ad Age), which also confirmed the win.

Publicis has been working with Citi for some time; its Worldwide arm handles creative for the banking brand.

Media incumbents include WPP’s MEC and Publicis Groupe’s Starcom MediaVest.


Mindshare has snatched the US media business of General Mills, owner of Cheerios and Yoplait, from Publicis Groupe’s Zenith.

Mindshare will take over the account from 1 October, according to the agency’s vice president of global media and connections platforms Jackie Woodward who told Ad Age: “Mindshare really demonstrated its ability to activate on a consumer-first approach more than any other," Ms. Woodward said. "Their consumer engagement insights and ideas were very impressive, not just in paid media, but in owned, earned and shared media as well.”

General Mills spent $866.4m on measured media in the US in 2014, according to Kantar.


Havas has retained its Sears mass media account and will now be the agency of record for the company’s Kmart stores.

Following a long-lasting review Sears has also hired Publicis Groupe to look after the Sears brand and will also take on digital responsibility for Sears Holding Corp, Ad Age reports.

Havas will also retain its status as agency of record for the Craftsman, Kenmore and Diehard brand group.

Interpublic's FCB originally held the Kmart business, which will continue to work on this year’s Christmas campaign.

Analogfolk Publicis Groupe Mindshare

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