The BBC is looking to digitise its children’s content for consumption on mobile with an iPlayer dedicated solely to children.
The app, which will be available on Android and iOS, will be designed to supplement and unify Cbeebies and CBBC under the one brand, according to BBC children director, Alice Webb.
She said: “’iPlay’ (working title) will be a single, online front-door for children to the wealth of the whole BBC and trusted partners beyond – giving content to children that matures with them, from a range of platforms, in a safe and trusted way.
“The new app… will make it easy and fun for children to find their favourite CBBC and CBeebies shows and discover new BBC programmes in a safe environment that’s designed just for them.”
Lined up for 2016, the app looks to make it easier for kids to find suitable content.