Ad of the day: Project Everyone - We Have a Plan
Project Everyone has realsed the first ever global cinema campaign to outline its proposal to end poverty, reduce inequalities and fight climate change.
'We Have a Plan' is part of an initiative which aims to put pressure on world leaders to follow the UN's new Global Goals for Sustainable Development.
The one-minute creative centres around a group of animated animals who represent each country involved in the push and was directed by Project Everyone founder and film maker Richard Curtis.
Voiced by Liam Neeson, the film was created by BBH's Sir John Hegarty and hopes to engage seven billion people over seven days.