Oculus VR has partnered with 20th Century Fox to adapt over 100 of the studio’s movies for the virtual reality technology.
Acknowledging the rising importance of the medium – in partnership with the Facebook-owned Oculus - Fox will convert the likes of ‘Alien,’ ‘Birdman,’ ‘Kingsman: The Secret Service,’ ‘Taken,’ ‘The Maze Runner,’ ‘Die Hard,’ ‘Cast Away,’ ‘X-Men: Days of Future Past’ into VR.
Mike Dunn, president of Twentieth Century Fox Home Entertainment, said: “VR cinema is a new way of presenting our movies, and has the opportunity to bring in mass market consumers to virtual reality.
"With Oculus Video, we are leveraging the scale and flexibility of mobile, while continuing to deliver a powerful, emotional experience for consumers."
Dunn concluded: "We are just scratching the surface of how Hollywood and VR will revolutionize entertainment by exploring innovative ways to develop immersive experiences as a new storytelling medium."
Cinema and VR are most often being utlised in unison in new marketing drives, most notably earlier this week Facebook hosted Disney’s 360 degree Star Wars trailer.