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Twitter overhauls button designs and ditches share counts

Twitter has given its tweet and Follow buttons their first design refresh since 2011 by removing the grey, faux 3D, variety in favour of a minimalist and flatter alternative, offering a higher contrast for greater legibility.

The basic white and blue look is being rolled out across all Twitter buttons across the web over the coming month as Twitter joins rivals such as Google in giving its presentation a spruce up with a greater reliance on colour and 2D textures.

Alongside this visual overhaul Twitter will also eliminate share count tickers to further simplify its interface for smaller publishers and individuals seeking a count of share buttons and article links, forcing them to create their own share count feature with Twitter’s data arm, Gnip.

Nothing will change for larger publishers who have their own existing relationships with Twitter and follow buttons will continue to bear their own metrics.

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