‘Game of Thrones’ actor Hafthór Júlíus Björnsson, who plays Gregor Clegane in the hit HBO show, stars in Caterpillar’s latest ad where he plays a game of tug-of-war against one of the brand’s bulldozing machines.
The ad is the seventh installment of the company’s ‘#BuiltForIt Trial’ series which aims to increase brand awareness by showcasing the strength of its equipment.
In the video, the ‘Game of Thrones’ actor portrays professional strongman Thor. He is faced with defeating the D-10 bulldozer in a game of tug-of-war as an entire Icelandic village watches and cheers him on.
He is losing the battle while the machine is in reverse, so the townspeople start to get behind him to help him win. When a little girl clad in a pink jacket and white ear muffs runs to the front to help out Thor, the driver feels bad and decides to put the Cat in neutral.
The town is then able to defeat the bulldozer and a celebration begins.
Created by Ogilvy & Mather New York, the video was shot in Iceland. The campaign also includes pre-roll and banner ads.
Creative: Chris Curry, Jerry Dugan, Todd Goodale, David Marino, Emily Clark, Gavin Breyer
Chief Creative Officers: Steve Simpson, Chris Garbutt
Account: Kurt Lundberg, Kate Prescott, Bret Emerson
Planning: Bryan Smith, Liz Sparkman
Chief Production Officer: Matt Bonin
Producer: Damon Webster
Client: J. Archie Lyons, Deanna Dean
Executive Producer / Creative Director: J. Archie Lyons
Director: Brandon LaGanke
Executive Producer: Joanne Golden
Line Producer: Daniel Lubell
DP: Paul McCarthy
EyePatch Executive Producer: Jay Cagide
Post Producer: Laura Shackelford
Editor: Rocky Bazemore
Sound Engineer: Ken Meyer
Music Supervisor: Chris Mazur
Assistant Editors: Wes Latta, Andrea Podask