By Minda Smiley | Reporter

September 23, 2015 | 1 min read

General Mills cereal brand Cinnamon Toast Crunch has created a selfie spoon so its fans don’t have to decide between enjoying the cereal and snapping a selfie.

Created by McCann, the stunt is part of the brand’s ‘Cinnamilk’ campaign. To promote the spoon, the agency created a cheeky infomercial-style video that pokes fun at society’s obsession with social media.

“Everyone loves a bowl of Cinnamon Toast Crunch, but if you don’t post it on social media, did it really happen?” a voiceover asks in the ad.

The brand is handing out 1,000 selfie spoons over 10 days. So far, more than half have already been given out.

While the spoons are free, consumers still have to pay for shipping and handling.

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