Aardman combines with Nathan Love to create global animation giant
Bristol- based animation firm Aardman has announced its acquisition of a majority stake in New York based Nathan Love to create Aardman Nathan Love.
The deal will give the rebranded studio its first permanent production facility outside the UK and is a sign of its growing commitment to the advertising side of its business.
David Sproxton, co-founder and executive Chairman of Aardman said “Teaming up with an existing company gives us the opportunity to hit the ground running and a solid base from which to grow. This venture is not about sending work back to the UK. It’s about building a new business in New York for American agencies and we feel we can do this more effectively by being there.”
Joe Burrascano founder of Nathan Love, which produces advertising for clients and brands including Kellogg’s, Kraft, Pepsi, NBC Universal and Nickelodeon, added: “The partnership feels very natural, our values and philosophy are closely aligned, and the potential for what we can do together is incredibly inspiring.”
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.Sign up
Aardman, co-founded by peter Lord and David Sproxton, are specialists in the production of feature films, series, advertising and digital entertainment and are best known for their work on Wallace & Gromit.