BBDO New York

US Creative Showcase: Featuring Barton F. Graf 9000, Lloyd&Co, BBDO New York and more


By Minda Smiley, Reporter

September 22, 2015 | 17 min read

Welcome to the US Creative Showcase.

Each week this section will aim to showcase the latest creative work to come out of not only the US but Canada, Mexico, and South America as well.

It will give you, the reader, the chance to decide what is best.

You can vote for the work you like best simply by clicking the 'Like' button under the work. The winner will be named The Drum's 'Ad of the Week.'

Submit your vote before Wednesday September 30 to guarantee your vote has been counted.

To submit work for future publication contact For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative

Lloyd&Co: Estée Lauder 'Modern Muse Le Rouge'

Brand: Estée Lauder

Title: Modern Muse Le Rouge

Agency: Lloyd&Co

Agency Website:

Executive Creative Director / Owner: Doug Lloyd

Art Directors: Bo Jung, Anni Choi, Phoebe Mak

Additional Credits: President / Managing Director: Jodi Sweetbaum

Account Management: Marie Lamonica, Elizabeth Liang

Broadcast Producer: Claire Londa

Art Buyer: Kris Lindblade

Print Post Producer: Rachel Levine

Published: September 2015

Deutsch: Volkswagen 'Party'

Brand: Volkswagen

Title: Party

Agency: Deutsch

Agency Website:

Chief Creative Officer, North America: Pete Favat

Chief Digital Officer, North America: Winston Binch

Executive Creative Director: Todd Riddle

Group Creative Director: Heath Pochucha

Creative Director: Paul Oberlin

Creative Director: Matt Sherman

Art Director: Alice Blastorah

Copywriter: Shiran Teitelbaum

Additional Credits: Director of Integrated Production: Vic Palumbo

Executive Integrated Producer: Erik Press

Executive Producer, Video and Motion Design: Ted Markovic

Senior Integrated Producer: Lucy Herzog

Music Director: Dave Rocco

Group Account Director: Tom Else

Account Director: Danielle Gordon

Account Supervisor: Aleks Rzeznik

Account Executive: Ashley Su

Account Executive: Renee Mansfield

Chief Strategy Officer: Colin Drummond

Director of Digital Strategy: Zach Gallagher

Group Planning Director: Susie Lyons

Associate Digital Strategy Director: Brendon Volpe

Senior Account Planner: Ben Perreira

Director of Product Information: Jason Clark

Product Information Supervisor: Eddie Chae

Director of Integrated Business Affairs: Abilino Guillermo

Group Director, Integrated Business Affairs: Gabriela Farias

Associate Business Affairs Manager: Jade McAdams

Director of Broadcast Traffic: Carie Bonillo

Senior Broadcast Traffic Manager: Courtney Tylka

CEO, North America: Mike Sheldon

President, Los Angeles: Kim Getty

Live Action Production Company: Moxie Pictures

Director: Martin Granger

Executive Producer: Karol Zeno

Line Producer: Heidi Soltesz

Editorial Company: Cut + Run

Editor: Jay Nelson

Assistant Editor: Clarke Rives

Managing Director: Michelle Eskin

Executive Producer: Carr Schilling

Head of Production: Amburr Farls

Producer: Adam Becht

Post Facility: Ntropic

Executive Producer: Ron Moon

Producer: Alex Jacobson

Senior Colorist: Marshall Plante

Post/VFX: Brickyard VFX

Executive Producer: Jeff Blodgett

Senior Producer: Linda Jackson

Production Coordinator: Britney Frandsen

Lead Flame Artist: Patrick Poulatian

VFX Artist: Mandy Sorenson

Motion Designer: Anton Thallner

Track: “Please Forgive Me”

Performed by Bryan Adams

Label: Universal Music Enterprises

Publishing: UMPG / Sony ATV

Artist: Bryan Adams

Audio Post Company: Lime Studios

Executive Producer: Susie Boyajan

Mixer: Mark Meyuhaus

Assistant Mixer: Matt Miller

Published: September 2015

Barton F. Graf 9000: Kayak 'Breakup' and 'Elevator'

Brand: Kayak

Titles: Breakup and Elevator

Agency: Barton F. Graf 9000

Agency Website:

Founder/Chief Creative Officer: Gerry Graf

Ex. Creative Director: Ian Reichenthal

Copywriter/Art Director: Mark Bielik

Copywriter/Art Director: Ross Fletcher

Additional Credits: Head of Integrated Production: Josh Morse

Ex. Producer: Amanda Revere

Account Director: Jennifer Richardi

Production Company: O Positive

Director: Jim Jenkins

Ex. Producer: Ralph Luacella

Producer: Marc Grille

Edit: Arcade Edit

Editor: Dave Anderson

Asst. Editors: Zach Patten & Laurel Smoliar

Ex. Producer: Sila Soyer

Producer: Joanna Hall

Color: CO3

Colorist: Tim Masick

Mix: Heard City

Audio Engineer: Evan Mangiamele

Animation/End tag: Elastic

Published: August 2015

Lapiz: Mexico Tourism Board 'Mexico Fantasy'

Brand: Mexico Tourism Board

Title: Mexico Fantasy

Agency: Lapiz

Agency Website:

General Manager: Gustavo Razzetti

Chief Creative Officer: Laurence Klinger

Executive Creative Director: Fabio Seidl

Creative Director: Carlos Murad

Associate Creative Director: Jorge Pomareda

Additional Credits: Junior Art Director: Jonny Arcila

Executive Producer: Aldo Gagliardi

Producer: Bobby Greenberg

Account Director: Ernesto Adduci

Account Supervisor: Daniela Barcelo

Senior Account Executive: Pablo Sabouret

Account Executive: Maria Bonet

Strategist: Isabella Villalobos

Modeling and Design Studio: Flamboyant Paradise

Animation Studio: 4Human

App Developer: Current

Published: September 2015

Short Rationale: Ahead of Cirque du Soleil’s latest play based on Mexico’s culture, agency Lapiz created an augmented reality mobile app for the Mexican Tourism Board that interacts with a print ad in Cirque programs around the world. The ‘Mexico Fantasy’ app brings life to the characters and environment seen in the program.

BBDO New York: Snickers 'Dial-A-Snickers'

Brand: Snickers

Title: Dial-A-Snickers

Agency: BBDO New York

Agency Website:

Chief Creative Officer, BBDO Worldwide: David Lubars

Chief Creative Officer, BBDO New York: Greg Hahn

Executive Creative Director: Gianfranco Arena

Executive Creative Director: Peter Kain

Senior Copywriter: Roberto Danino

Art Director/Associate Creative Director: Danny Adrain

Additional Credits: Director of Integrated Production: David Rolfe

Group Executive Producer: Amy Wertheimer

Sr. Producer: Jess Jacklin

Managing Director, BBDO New York: Kirsten Flanik

Global Account Director: Susannah Keller

Account Director: Joshua Steinman

Account Manager: Tani Corbacho

Account Executive: Jocelyn Choi

Group Planning Director: Annemarie Norris

Senior Planner: Alaina Crystal

Senior Communications Planner: Sean Stogner

Production Company: Caviar Content

Director: Amir Farhang

Producer: Michael Manacop

Director of Photography: Morgan Susser

Edit House: PS260

Editor: JJ Lask

Assistant Editor: Sara Sachs

Sr. Producer: Laura Lamb Patterson

Graphics: Michael Marciano

Color: Michael Marciano

Online: Margaret Yang

Audio Mix: Heard City

Audio Mixer: Evan Mangiamele

Published: September 2015

David&Goliath: Kia Optima 'Quit Job'

Brand: Kia Optima

Title: Quit Job

Agency: David&Goliath

Agency Website:

Founder & Chairman: David Angelo

Chief Creative Officer: Colin Jeffery

Creative Director: Robert Prins

Creative Director: Erik Moe

Associate Creative Director/Copywriter: David Sullivan

Associate Creative Director/Art Director: Richard Fischer

Jr. Copywriter: Nicole Lague

Jr. Art Director: Tracey Chan

Additional Credits: Director of Broadcast Production: Paul Albanese

Senior Broadcast Producer: Carrie Lighthall

Senior Broadcast Producer: Helen Erb

President: Brian Dunbar

Managing Director: Jeff Moohr

Account Director: Gordon Gray

Management Supervisor: Emma Brier

Account Executive: Weina Cai

Managing Partner, Chief Strategy Officer: Seema Miller

Senior Planner: Ed Gibson

Director, Business Affairs: Rodney Pizarro

Business Affairs Manager: Camara Price

Project Manager: Nita Smith

Product Information Manager: Russ Wortman

Product Information Manager: Mark McNaul

Production Company: Imperial Woodpecker

Director: Simon McQuoid

Director of Photography: Jo Willems

Executive Producer: Charlie Cocuzza

Producer: Anita Wetterstedt

Editorial Company: Spinach Editorial

Editor: Brandon Porter (Courtesy of The Whitehouse Post)

Assistant Editor: James Donahue (Courtesy of The Whitehouse Post)

Managing Director: Adam Bright

Producer: Jonathan Carpio

Online & Color: The Mill

Executive Producer: Sue Troyan

Executive Creative Director/VFX Shoot Supervisor: Phil Crowe

Senior Producer: Will Lemmon

2D Lead/VFX Sup: Andy Dill

Head of 3D Dept.: John Leonti

2D Artists: Andy Dill, Yukiko Ishiwata, Chris Payne

Production Coordinator: Chris Lewis

Colorist: Adam Scott

Colorist EP: Thatcher Peterson

Colorist Coordinator: Diane Valera

Color Producer: Ali Struck

Original Music & Sound Design: Human

Mix: Lime

Sound Engineer: Dave Wagg/Zac Fisher

Published: September 2015

Designojo: SouthernPawz Pet Treats Packaging

Brand: SouthernPawz LLC

Title: Packaging

Agency: Designojo

Agency Website:

Creative Director: StephenPannone

Copywriter: Shannon Jones

Illustrator: Hakule

Published: Launching October 2015

Short Rationale: "SouthernPawz is a Georgia based start-up that produces a new line of all natural, small batch pet treats. Designojo's assignment included the development of a brand identity, marketing materials and packaging. Designojo's focus for the packaging design was to create a cost effective solution that communicated a natural upscale shelf presence. The solution was to use kraft paper tube containers with a color coded label for each of the initial product stock keeping units."

David: Coke 'Orgulloso De Ser'

Brand: Coke

Title: Orgulloso De Ser

Agency: David

Agency Website:

CCO, Founder: Anselmo Ramos

ACD/AD: Tony Kalathara

ACD/CW: Russell Dodson

Art Director: Ricardo Casal

Copywriter: Juan Pena

Senior Designer: Carlos Panza Lange

Additional Credits: Global Head of Production Veronica Beach

Sr. Producer: Yamaris Leon

Managing Director: Paulo Fogaca

Account Supervisors: Juan Nunez and Natalia Rakowitsch

Account Director Carlos Rangel

Production Company: Bandito Brothers Prod

Director: Jacob Rosenberg

DP: David Delvin

Executive Producer: Ryan Slavin

Head of Production: Earl McDaniel

Producer: Ari Palitz

Production Mgr: Ornella Jaramillo

Casting Agent: McBridge Casting

Casting Agent: Brigid McBride

Editorial Company:

Post Producer: Yamaris Leon

Editor: Louis Palacios

Music Company: Walker

Composers: Sparky Buddha and Lars Freeday c/o 5 Alarm Music

Exec Producer: Sara Matarazzo

Telecine Place: Bandito

With Whom: Mark Todd Osborne

Online Place: Louis Palacios

Record Mix: Place/Date: Outpost audio

With Whom: Steve Johnston

Graphics & Animation provided by: Cantina Creative

Artist: Alan Torres

Animation Creative Director: Stephen Lawes

Published: August 2015

Short Rationale: To celebrate Hispanic Heritage Month, Coke created a film that explores Hispanic family names and the pride surrounding them. In the video, participants share personal stories and celebrate their heritage by applying a temporary tattoo of their last name using the Coca-Cola Heritage Tattoo Can.

Karsh Hagan: Platform T Packaging

Brand: Platform T

Title: Packaging

Agency: Karsh Hagan

Agency Website:

Executive Creative Director: Charlotte Isoline

Senior Art Director/Designer: Camille King

Senior Copywriter: Karen Morris

Art Director/Designer: Lindsey Mills

Copywriter: Laurel Kelleher

Account Manager: Anne-Marie Salcito

Published: June 2015

Short Rationale: "To coincide with their brand launch and opening of their first tea lounge, Platform T needed packaging that embodied their fresh take on the tradition of tea. The custom copper tin with stamped logo mark was designed to be sophisticated yet modern. The topographic pattern invites the drinker to dream of travel while the icons and typefaces show the brand’s playful nature. The smooth metallic tin contrasts the rustic wood and stone textures of the lounge’s interior. To further bring to life the lure of travel and the global story of tea, their high-end reserve line was inspired by the ornate iron archways that frame train stations all over the globe."

Sleek Machine: Century 21 '#SoundsofHome'

Brand: Century 21

Title: #SoundsofHome

Agency: Sleek Machine/Boston

Agency Website:

CCO/Writer: Tim Cawley

Art Director: Jess Ruggieri

Senior Integrated Producer: Ben Ouellette

Director/Editor: Nick Agri

Published: September 2015

Short Rationale: Since Facebook's autoplay videos don't play sound until the viewer engages, Sleek Machine helped real estate company Century 21 'turn a negative into a positive' by building a campaign around comforting sounds - like the sound of bacon sizzling. The short videos autoplay as silent films on Facebook, but Century 21 hopes that the imagery captures viewer attention and prompts them to click on the videos and listen to the sounds as well. The campaign urges viewers to either enjoy the brand's videos or 'simply spend time at home,' and the 15-second videos end with the following call-to-action - 'Find yours at'

Goodby, Silverstein & Partners: eBay 'Shop a Song'

Brand: eBay

Title: Shop a Song

Agency: Goodby, Silverstein & Partners

Agency Website:

Executive Creative Director: Margaret Johnson

Creative Director: Kate Catalinac

Copywriter: Kate Catalinac

Associate Creative Director: Kristin Graham

Additional Credits: Broadcast Producer: Conor Duignan

Acct. Director: Ed Allt-Graham

Acct. Manager: Melissa Buck

Assistant Acct. Manager: Rosie Breen

Business Affairs Manager: Heidi Killeen

Business Affairs Associate Manager: Kelli Cline

Production Company: Brand New School

Director: Robert Bisi

Designers: Waka Ichinose, Sakona Kong, Yoon Lee, Scott Uyeshima

CG Generalists: Andy Kim, Youn Kwack, Haozheng Cui

CG Rigger: Vinh Chung

2D Animators/Compositors: Scott Uyeshima, Andrew Soria, Maithy Tran, Simon Chan, Cameron Walser, Matt McLelland

Storyboard Artists: Max Forward, Tristyn Pease

Editor: Sean Uren

Managing Partner: Devin Brook

Executive Producer: Paul Abatemarco

Head of Production: Amy Russo

Senior Producers: Greg Heffron, Beth Vogt

Sound Design: LIME studios

Final Mix: Joel Waters

Published: September 2015

Peck & Company: Amie Bakery Band Identity & Packaging

Brand: Amie Bakery

Title: Brand Identity & Packaging

Agency: Peck & Company

Agency Website:

Creative Director: Benji Peck

Art Director: Benji Peck

Copywriter: Joy Sarnacke, Rex Runyeon

Illustrator: Benji Peck

Photographer: Brian Samuels, Brett Warren

Additional Credits: Designer: Rex Runyeon

Published: July 2015

Short Rationale: "There’s a reason most gatherings end up in the kitchen. Whether we’re swapping stories or trying a new pastry, the best place to connect with others is around a table. Amie is a small, specialty bakery in Cape Cod that likes to think of itself as the town’s kitchen. From sandwich papers to cookie stamps, we hoped to blend warmth and comfort with a refined elegance, perfect for everyday patrons as well as special occasions."

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