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German beer giant Krombacher appoints LONDON Advertising

German beer brand Krombacher has appointed LONDON Advertising to work on strategy and creative to position the brand in key global markets.

Founded in 1803, Krombacher is a family owned business and the largest beer brand in Germany.

Oliver Braun, international sales director at Krombacher said: “Krombacher continues to build its presence in many international markets. We needed an agency like LONDON Advertising to ensure that we capture the essence of Germany’s number one beer brand, while ensuring that the message works in different markets around the world. LONDON’s experience and track record in this area means that they were

perfectly suited for this challenge.”

Commenting on the appointment, Richard Hammond, a partner at LONDON, said: “Krombacher is a world-class beer that is dominant in Germany. Our task is to take it to the global beer loving consumer. LONDON is delighted to be working with a family owned brand with a proud history and we are excited to be part of their future.”

Since launching in autumn 2008, LONDON Advertising’s clients have included Mandarin Oriental Hotel Group, H. Moser & Cie., Mauritius Tourist Board and HoMedics.