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Branding David Beckham David

Beckham brand worth almost £500m says London School of Marketing

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By John McCarthy, Opinion Editor

September 22, 2015 | 2 min read

Analysts from the London School of Marketing have claimed that the entire Beckham brand is worth a total of half a billion pounds.

Credit: @victoriabeckham Instagram

Credit: @victoriabeckham Instagram

The business ventures of the Beckham family were categorised into three main corporate avenues, David’s football-linked income, the family’s wider endorsements and Victoria’s fashion business.

The Beckham brand was valued at almost £500m by London School of Marketing research with the brand generating between £30m to £40m annually.

Anton Dominique, chief marketing officer at the London School of Marketing, said: “The Beckham brand has been used to advertise everything from designer clothes, to satellite television and even whisky.

What is also interesting is that the family name is almost as influential as any individual family member. For instance Romeo Beckham won a very lucrative marketing contract with the fashion house Burberry.

“Additionally the Beckham name has the Midas touch when it comes to advertising, even the mere mention of their name associated with a brand is a small news event in itself.”

Dominique concluded: “It’s not just in the headlines that the Beckham name is making money. Both the opening of Victoria’s flagship clothing store in London last year and the positive response to her New York Fashion Week 2015 show prove how Victoria has shifted from 90’s pop star to established fashion designer.”

The report stated that the Beckham brand has actually grown in value ever since David retired from professional football.

Branding David Beckham David

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